British business slow to embrace blogging

It seems that when it comes to corporate blogging, British business is lagging far behind their American counterparts.

According to Net Imperative, none of the UK FTSE 100 companies have a corporate blog, and only one utilises RSS feeds. Compare this to the US where blue chip companies have embraced blogging as a strategic marketing tool, an ideal medium for promoting company and product awareness.

In the US, blogs are known to be a major influence on the stock market and consumer feed back alter company strategies.

Yet, as I know from experience, that if you mention blogging to British management, they still appear to associate it with wanabee journalists and teenage girls.