Is Heinz aiming for 57 varieties - of complaints!

One of my earliest memories of TV advertising is the famous, "beanz meanz Heinz" created by Y&R in 1967.

Although British school teachers complained that it encouraged bad spelling, it was fairly inoffensive.

Unlike recent ads, it didn't insult a whole town or endanger guinea pigs!

The RSPCA has complained about a Heinz ad that shows a guinea pig drinking from a ketchup bottle instead of a water bottle.

A spokeswoman for the RSPCA said, "Water is an essential part of a guinea pig's diet and we wouldn't recommend replacing it with ketchup."

Sometimes some people have far too much time on their hands.

However, the good citizens of the English town of Swindon, do have reason to complain.

If I lived in Swindon, (I worked in Swindon for a while and gave an interview on hospital radio) I think I would be a bit upset by a Heinz ad that poses the following, "If salad cream's not just for salad, are bird baths just for birds? Like... shoe racks, just for shoes or could they rack up Swindon's most wanted into an orderly queue of shame?"