Wednesday, June 01, 2005

McDonald's plan to transform your browser

Adweek reports that McDonald's plan to experiment with technology that will transform a users web browser.

Visitors to BET.com have already found their browser transformed to a McDonald's branded browser, something I am sure surprised and annoyed them.

Don't worry, when you leave the site, McDonald's kindly changes your browser back to the way you like it.

Considering their own website, I doubt if Adweek have any problem with annoying advertising.