Sexy jeans ad stopped before it stops traffic.

Adage reports that an advert for Plugg Jeans depicting a woman holding a man’s leg very close to his groin, has been rejected for a billboard at 41st Street and 7th Avenue near Times Square.

The building's landlord, Boston Properties, deemed it “too suggestive” and asked for major changes.

The ad agency was asked to produce something that would "stop traffic".