Sunday, June 26, 2005

Yahoo testing ads based on users behaviour

Yahoo has begun testing a program to show text listings on Web pages based on user behaviour.In a pilot program with Revenue Science, Yahoo's cost-per-click text ads are shown on Web pages using data collected by Revenue Science.

Revenue Science is a leading provider of behaviourally targeted audiences for Web advertising.The program, which can be seen on www.dogster.com and www.catster.com