Friday, July 22, 2005

Brands: Coca-Cola still top brand

Coca-Cola has once again been named the world's top brand. For the fourth year in succession, Coca-Cola beat of competition from rivals such as Microsoft and IBM.

The survey was carried out by Interbrand and the full list can been by accessing the links on Research Findings. The reports are in pdf format.

Coca-Cola - $67.5bn
Microsoft - $59.9bn
IBM - $53.4bn
General Electric - $50bn
Intel - $35.6bn
Nokia - $26.5bn (Finland)
Disney - $26.4bn
McDonald's - $26bn
Toyota - $24.8bn (Japan)
Marlboro - $21.1bn