Media buyers think half of reps are ignorant and annoying

MediaBuyerPlanner has a wonderful report that claims, "media buyers think that about only half of media reps know what the heck they're doing."

One in six - have such a low opinion of reps that they said only ten or twenty percent are useful.

Complaints included overly hard selling, time wasting, over contacting and ill-prepared conversations.

About 45 percent agreed that they are "a necessary evil.