Online Marketing: BBC to sell advertising online

It is Tuesday morning on a cold but sunny Sydney day, and here is the first of todays postings. Articles will continue throughout the day.

The BBC has realised it is 2005 and not 1955, and plans to sell its programmes, as well as advertising, to overseas viewers online.

The BBC's director of new media and technology, Ashley Highfield, told the Guardian that that the plans were "coming up the agenda".

I would have thought that the plans would be coming up pretty fast, but British business never seem to go from A to B in a straight line.

To be fair to the BBC, they have been bound by an outdated and restrictive charter, the complexities of which can be read on Netimperative