New: Different color from previous design.
All new: Parts not interchangable with previous design.
Designed simplicity: Manufacturer's cost cut to the bone.
Advanced design: The advertising agency doesn't understand it.
Direct sales only: Factory had big argument with distributor.
Years of development: We finally got one that works.
Revolutionary: It's different from our competitiors.
Breakthrough: We finally figured out a way to sell it.
Improved: Didn't work the first time.
Futuristic: No other reason why it looks the way it does.
Distinctive: A different shape and color than the others.
Re-designed: Previous faults corrected, we hope.
Performance proven: Will operate through the warranty period.
Meets all standards: Ours, not yours.
Broadcast quality: Gives a picture and produces noise.
High reliability: We made it work long enough to ship it.
SMPTE bus compatible: When completed, will be shipped by Greyhound.
New generation: Old design failed, maybe this one will work.
Unprecedented performance: Nothing we ever had before worked this way.
Built to precision tolerances: We finally got it to fit together.
Microprocessor controlled: Does things we can't explain.
Latest aerospace technology: One of our techs was laid off by Boeing.