Advertising: British government steps in to curb junk food advertising

Drinks Business Review reports that the British government is targeting junk food advertising, in particular on the Internet, to curb the ways in which brands such as Coca-Cola, McDonalds and Walkers advertise their products to young people.

Foods high in fat, salt and sugar are on a list that is being reported as the first official definition of what the Government regards as unhealthy.

The foods include hamburgers, crisps, cola soft drinks, sweets and cornflakes. Brands such as Frosties cereal, Nesquik flavoured milk drinks and Chewitts were named in the report. I am getting a little bit tired of the phrase "corporate responsibility," which seems to be heard more often than, "parental/guardian responsibility."