Tuesday, August 23, 2005

Advertising: JWT Worldwide to stop "testosterone-soaked fools" ads

The Irish Sun reports that JWT Worldwide, owned by Britain's WPP Group PLC will drop ads portraying men as "testosterone-soaked fools." Instead, it would develop smart, positive portrayals of the modern man, JWT Chairman Bob Jeffery said.

All we need now is for men to stop portraying men as testosterone-soaked fools.