Thursday, August 11, 2005

Advertising: KFC launches ad campaign in Malaysia

KFC Holdings (Malaysia) Bhd will spend more than RM4 million (US$1.06 million) on advertising and promotions for its new "What's Your KFC Moment?" marketing campaign.

350 KFC outlets will also be given a "new look" costing between RM200,000 (US$53,312) and RM400,000 (US$106,624) each.