Advertising: Sex in alcohol ads cause complaints

The Distilled Spirits Council of the U.S. reports that using sex to sell alcohol, and depictions of excessive or irresponsible consumption - are the two main causes of complaints.

Two ads were mentioned as examples:

SKYY Vodka (print) which featured - shock, horror - a female model wearing see-through clothing!

Svedka vodka (print) which depicted gratuitous nudity and degrading images of women.

Makes a change to degrading images of Iraqi prisoners.