Tuesday, August 30, 2005

Advertising: Stating the bleeding obvious

Oh I do love this. Food Ingredients First.com has a marvellous headline that's a prime candidate for the "Bleeding Obvious Hall Of Fame."The article is about a study carried out by researchers at the University of Illinois at Urbana-Champaign, exploring the nutritional composition of foods advertised to children. The headline proudly announces -

"Advertising helps market junk food to kids- study"