Advertising: USAID enlist India's celebrity couples for condom ads

USAID (United States Agency for International Development) and Ministry of Health and Family Welfare (MoHFW) have enlisted the help of Indian television's celebrity couples in a campaign to popularise condoms.

The ads are part of the USAID funded and ICICI managed four-year program to promote consistent and correct use of high quality condoms - not only to prevent AIDS but also unwanted pregnancies.

ICICI is India's second largest bank