Friday, August 19, 2005

Online Marketing: Google Australia may have breached Australia's Interactive Gambling Act

Google Australia, has possibly breached Australia's Interactive Gambling Act by drawing users attention "illegal" poker and gambling sites on the Internet.

The Gambling Act, prohibits the advertising of gambling services on Web sites where the majority of users are in Australia.

Poker News quotes Justine Munsie, a senior associate at Mallesons Stephen Jaques, Australian law firm "If a Web site that is targeting Australian users publishes an advert for a Web site offering online gambling services, regardless of where the site is located, because the advert is published in Australia, the law is broken."

Google Australia does not directly list links to poker and gambling advertising when someone uses common terms such as poker, or gambling during a search, but has failed to crack down on listings that appear if a user misspells the search term.

Google Australia in Hot Water Over Poker Advertising Law by Michael Friedman (Poker News)