Startups.co.uk reports that a British trade body has warned that the proposed Olympic Bill will make it almost impossible for most companies to benefit from the London 2012 Olympics.
Organisations not officially licensed to trade under the Olympic name will not be permitted to use words and logos associated with it. A combination of words such as 'games', 'medals' and 'gold' will also be banned.
As we know in Sydney, the International Olympic Committee are also very hot on the use of the word "Olympic."