Advertising: Condom campaign targets women

Church & Dwight will market its Trojan condom called Elexa, to women via print and TV advertising.

The campaign will start in OctoberRobin Koval, president of ad agency The Kaplan Thaler Group said: "The revolutionary thing about Elexa is that it will be sold in the feminine hygiene aisle, where women can feel comfortable selecting it and buying it."