The makers of Kimono brand condoms have launched an ad campaign in Canada, which makes use of poker and sexual innuendo to market condoms.
The ad features a female poker playing who having run out of chips, throws in a condom. Her male opponent does likewise - you can see where this is going can't you! The punchline of course is, "When the Stakes are High."
The ad will make its U.S. debut in early October.