Advertising: Saudi billboards a smash hit

Residents of Jeddah, are complaining that attention grabbing billboards are causing traffic accidents through motorists being mesmerized by lights and moving objects.

One man complained that he had been involved in three accidents in which cars ran into him from the rear, two of them caused by drivers trying to read billboard advertising.

Another resident saw an accident caused by a motorist who was so busy watching an ad on a big-screen, that he jumped a red light without knowing it.

In defence of the billboards, an advertising agency employee said: "Look at Times Square in New York. It's full of signs, billboards and live TV advertising, but accidents are very uncommon there. We need to investigate why that is so. Are people there doing something that we are not doing here?"

And the answer to that question is...........