Neil French, creative consultant for advertising giant WPP, has been forced to resign after he took his passion for being politically incorrect, a step too far.
At a dinner in Toronto old fart said: "Women don't make it to the top because they don't deserve to. They're crap". Wait - there's more!
According to this left over dreg from a bygone age, he added that women employees inevitably "wimp out and go suckle something".
Dismissing complaint he responded "If they wanted Martin Luther King, they went to the wrong gig".
Sadly his remarks are a verbal demonstration of the mindset still held in the British corporate sector.