Advertising: British Heart Foundation launches shock ads to turn kids off junk food

The British Heart Foundation (BHF has launched a poster campaign to shock children away from eating junk food. Images depicting burgers and hot dog buns filled with gristle, bone and connective tissue will appear around Britain to frighten little Johhny and Samantha into healthy eating.

The ads are actually quite clever, appealing to kids curiosity by covering the nasty bits with a "censored" stamp which has to be peeled back to find out what lies beneath!