Advertising: And the Lord said, "Thou shall not shop at Wal-Mart"

Backed by trade unions, a group known as WakeUpWalMart.com, has launched an ad asking shoppers if God would want them to buy from Wal-Mart.

The 30 second ad starts with a picture of the Bible, which of course carries the most successful logo in marketing history, and goes on to say that Jesus would not endorse Wal-Mart's alleged values of "greed and profits at any cost".

The campaign is funded by United Food and Commercial Workers union.