Retail: The bottom line on female bottoms

A team from Heriot Watt University School of Textiles and Design in Scotland, is to launch a scientific study into the affects of clothing on the appearance of female bottoms.

Sky News, reports that female volunteers will have their bottoms photographed wearing a variety of different clothes. Participants will then be asked to assess the size of the women's rears. There is of course, a sound economic reason for such a study. The results are apparently likely to have an impact on retailers.

All I get to do is assess bloody potato chips!