InterContinental Dubai has announced a new initiative that it has teamed up with reflexology and massage specialists Feet First, based in Dubai, to offer a foot, head, neck and shoulder massage service to all its staff.
The March trial run is designed to see what impact the service will have on the overall well-being of the hotel's workforce. Similar programs in Europe that use reflexology and massage techniques on employees have caused absenteeism to drop by as much as 13%.