Wednesday, March 15, 2006

Advertising: The sick mindset of lastminute.com's advertising

I never thought I would agree with Britain's, Advertising Standards Authority, but this time they have got it right. They have ruled that
British discount travel and leisure agency Lastminute.com breached decency rules by mentioning sex offender Gary Glitter in an advert for children's theatre tickets.

The sick wanabees who handle their marketing decided it would be jolly good fun to send out an email advert showing two young boys' faces with the title "Doing it for the kids."

The email stated: "Like Gary Glitter in a sweet shop, you too can have your pick of kiddy treats in London's theatre world."