The Atlanta Business Chronicle, reports that an Atlanta startup company wants to use new technology and medical knowledge to help athletes perform better.Dr. Alfred Martin, a family practice physician, and Dan Benardot, a renowned sports nutritionist, have teamed up to launch a company called Calorie & Pulse Technologies LLC.
They have developed a patented technology that can monitor calories burned through simply wearing a watch. By monitoring heart rate, it calculates calories burned and alerts the wearer when it's time to eat or when too much food has been consumed.
Full article: Startup aims to help athletes perform better
