This story caught my eye because like many Brits of a certain age, I still remember the old saying, "The man from the Pru."An article in the Business Telegraph, written by Caroline Muspratt in Ho Chi Minh City, describes how "Vietnam's post-war baby boom gives Prudential a fertile market in key region."
"In Vietnam, the Pru has more branches than the largest private bank, and Prudence - the female face that forms the company's logo - can be found everywhere."
"It has become such a well-recognised image that other less scrupulous companies have copied the logo to use on products including spectacles and handbags".
Full article: Vietnam's post-war baby boom gives Prudential a fertile market in key region
