Is it me or is this really a tacky piece of advertising.Clicking on an article in http://www.newsmax.com/ a pop up ad complete with a photograph of U.S. troops appeared -
"Get the desert hat - worn by our combat troops in Iraq. Great for summer"
To me those last three words devalue the five words that precede it. There wont be any summer for many - and for the families and loved ones back home, just a never ending winter of emptiness. The advertisers may as well have gone all the way and had a band of soldiers singing and dancing to, "We're all going on a summer holiday," ala Cliff Richard.I was curious to see if it could get much worse, so I clicked on the ad.
"America won the war in Iraq, and for a time, it seemed that our greatest enemy was not Saddam's loyalists but Mother Nature. As American and coalition combat troops moved relentlessly north across the barren Iraqi desert, they were met with stiff resistance from fierce sandstorms, an unvanquished sun and extreme heat. The answer to these elements was the Desert Camouflage Hat – known in Army lingo as the desert boonie hat. You can now get your own Desert Camouflage Hat, the same one worn by Army and Marine Corps combat troops in Iraq"
The ad continues to cash in on the men and women who do not have the luxury of sitting on their butts in an air conditioned advertising agency.
"Also featured is a nylon chin drawstring with leather fastener. The most common sizes range from small to extra-large. The whole desert boonie package is pretty cool – literally and figuratively.
And coolness counts with young warriors. Whether in Saudi, Kuwait, Qatar, Afghanistan or Iraq, the Desert Camouflage Hat is the headgear of choice when not wearing a helmet."
If you are still not convinced that you should buy what every fashionable young soldier getting his head blown off likes to wear, this should clinch it for you -
"The Desert Camouflage Hat is one of the coolest items you can wear – while reminding America of our victory in Iraq."
Oh dear, I have probably infringed copyright. Tough titties.
Clever or tacky? I'll let you decide.
