An article in chosun.com looks at how Korea's leading businesses are using the World Cup as an opportunity to launch marketing assaults in Germany."Hyundai Motor is taking full advantage of its role as an official sponsor of the event with its section on the official World Cup website. Samsung Electronics and LG Electronics, meanwhile, have set up huge billboards in major German cities where World Cup matches are to be held," the article reports.
Full article: Korean Firms Are All Over Germany for World Cup
