In a world first in global advertising, a television commercial has been shot in South Africa using only a mobile phone. Most advertisements are shot using huge crews on elaborate sets using expensive equipment, however, Nokia felt the best way to show off its new N93 was to use it to film a television commercial about the mobile phone."This achievement demonstrates the amount of faith we have in the quality of our products," says Nokia South Africa's Adrian Lee. "To film a television commercial on a handheld camera is rare but to have done it using a mobile phone is quite extraordinary."
The TV commercial was conceptualised and filmed by award winning director Gavin Wratten, who also recently completed an arduous schedule directing the filming of the M-Net's Nokia Face of Africa project.
Last year, the South African film industry has pioneered a whole new movie genre - a full-length movie filmed entirely on cell phones. Filming for the 35mm feature film, called SMS Sugar Man, wrapped up at the end of 2005 and put South Africa at the cutting edge of the mobile-phone-as-movie-camera revolution.
Source: SA The Good News
Authors: Steuart Pennington and Brett Bowes
