Friday, November 10, 2006

Advertising: China bans athletes from commercial endorsements

Local media reports that China has banned its athletes from taking part in advertising and public relations work.

The China Sports Daily quotes Sports Minister Liu Peng as saying, "In order to prepare for the 2008 Beijing Olympics, our country's athletes, including celebrity athletes, are banned from participating in all kinds of social activities."

The report doesn't specify what he meant by "social activities" but observers said they included commercial endorsements.