Environment: Vodaphone launches recycling campaign in Portugal

Together with Portuguese NGO Quercus, Vodafone is to launch an information campaign about the re-use and recycling of mobile phones, batteries and accessories.

Entitled Campaign Re-Use, the initiative will take place in 12 shopping centres from the north to the south of mainland Portugal during the weekends until April.

Campaign Re-Use will adopt an attractive and fun approach, in particular through the 'EcoJogo' game, to inform and raise awareness amongst people of all ages, in an accessible and entertaining way, about the importance of the proper use of mobile phones and about disposing of them at the end of their useful life.

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