Mexican celebrities joined President Felipe Calderon Monday in Mexico City as he announced the new campaign, called "Vive Mexico" (Long Live Mexico).
The Mexican leader said Vive Mexico is not just a promotional campaign, but a national movement requiring the participation of all Mexicans, especially those who are most well-known. Other celebrities, including Spanish tenor Placido Domingo, Mexican actor Diego Luna and Mexican football player Rafael Marquez, are expected to take part in the campaign to draw visitors back to Mexico.
Agencies
