"Buckets for the Cure" urges consumers to "help make the largest single donation to end breast cancer forever." Make no mistake -- every pink bucket purchase will do more to benefit KFC's bottom line than it will to cure cancer.
Pinkwashing is a term coined by BCA to describe when a company purports to care about breast cancer by promoting a pink product, but manufactures products that are linked to the disease. BCA urges consumers to ask critical questions before purchasing pink products that claim to donate money to breast cancer research or prevention.
"KFC locates its stores in the poorest communities where people have limited access to healthy food," says BCA's executive director, Barbara Brenner. "Komen claims to care about low income women. Yet they partnered with a corporation on a campaign that will severely aggravate the condition of women's health in these communities, not improve it."
BCA's "What the Cluck?" campaign encourages people to write to KFC and Komen urging them to end the "Buckets for the Cure" campaign.
"People are outraged. The response to our "What the Cluck?" campaign has been overwhelming," said Brenner.
Breast Cancer Action a national non-profit education and advocacy organization does not accept funding from pharmaceutical companies or any other organizations that profit from or contribute to the breast cancer epidemic.
SOURCE Breast Cancer Action
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See also Sydney Irresistible and for personal comment,
Mike Hitchen UnleashedPutting principles before profits
See also Sydney Irresistible and for personal comment,
Mike Hitchen UnleashedPutting principles before profits
