Hamas has demanded that shops in Gaza stop displaying female lingerie, the latest in a series of new rules imposed in the name of "public morality".
The most popular lingerie shop in Gaza has been told not to display bras, underwear or nightdresses, even inside the shop.
The lingerie display rule comes after Hamas banned women from smoking shisha on beaches or riding on motorbikes.
Al Jazeera's Nicole Johnston reports from the Gaza Strip.