IFEX
Source:
Institute of Mass Information
Half of Ukraine's television stations' revenue comes from backroom deals
colloquially known in the country as “jeansa”, according to Director of
the Institute of Mass Information Victoria Syumar in an interview with
Radio Svoboda on Monday.
The term “jeansa” comes from the idea of slipping money into the pocket of one's jeans to broker a deal off the books.
When asked how corruption began in the Ukrainian media, Syumar said
that journalists deserve as much of the blame as politicians.
“I remember the press officers who approached parliamentary
correspondents and said, 'Write positively about our chief, and we will
give you $200.'”
From there, Syumar said, the practice jumped to editors' desks, and
then to the ownership, the size of the payoffs increasing at each level.
“Now this is a very serious part of the budget of any TV channel or publication [in Ukraine.]"
Half of most media outlets' budgets come from formal advertising,
while nearly 50 percent is provided by backroom “jeansa” deals,
according to Syumar.
“This is nothing else other than corruption! Already, journalists
cannot say 'No! I won't write about that, I'll write about what I prefer
to write,' because they know that they will lose their job,” she said.
At the root of the problem, Syumar said, is a media market
monopolized by the state. Like fancy cars or mansions, owning a
newspaper is a point of pride for regional politicians and oligarchs.
“If you are a serious man, you have to own a newspaper,” Syumar
said. “And if you are the editor of that newspaper, there is little
choice: either you serve the owner, who is in power, which means that
you actually serve the government, or you don't.”
Two newspapers Syumar cited as examples of independent media not owned by oligarchs and politicians were Mirror Weekly, which is funded by Western non-governmental organizations, and the self-owned Ukrainian Truth.