The draft law to ban advertising of
medications on television and radio, as well as in all non-specialized
print media was submitted to the State Duma. The bill was authored by
State Duma deputy Andrei Belyakov.
Belyakov believes that the advertising
medical devices and drugs should be possible only in specialized
publications, as well as in the places where medical and pharmaceutical
activities are held, such as exhibitions, conferences, seminars, etc.
According to the author of the bill, the
proposed initiative should become the next step, designed to ensure the
protection of Russian people's health. Citizens prefer to follow
colorful advertising, rather than medical recommendations. The bill is
to regulate the uncontrolled and dangerous use of drugs and to ensure
the accuracy of provided information about medicines.
